Understated verses over embellishment

jandalsvinylDoes our understated “kiwi style” risk under selling our story – Tourists that are conditioned to the over hype of the USA may think so.

United Airlines flight menu featured an over the top story of a chef with 30 years experience and his summarized resume as the world’s best, and the creator of their signature French stick with roast beef. It was at best every day and the over embellishment took away from it further.

I prefer our understated style but realise we shouldn’t confuse this with not telling our story.

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