Smiles increase Sales!

smileI start most days with an early morning walk and this last week I have been running a little experiment on the people I pass. If I smile at them a few meters before we pass they nearly always smile back and say “good morning” or “hi”. If I don’t smile and just say hi about 40% will walk past with out any engagement at all.

This proves something I have known for many years and whilst important in all businesses, no where is it more important than in sales and customer service. Improve your success by employing happy people that want to smile. Train your existing staff on the value of a smile and insist on a genuine smile greeting every single customer. Lead by example and actively discourage people that don’t smile from staying in your employment!

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Mark Collins