Measurement is not the goal


Most businesses operate POS “point of sale”, transaction and customer management software that they bought essentially to collect important business data and measure how well the business is performing.

The collection of measurements and data is a worthless, waste of time and effort unless you use it to improve your approach, processes and the behavior of your staff.

I suggest everyone adopts this 3 step approach:

  1. Have at least 3 key goals (no more than 7 until you are very experienced)that will make a difference to your business.
  2. Identify what measurements you can get from your operating systems to indicate your progress towards achieving your goals. This measurement should be taken at regular intervals daily, weekly or monthly and reviewed for change against the previous measurements
  3. Adjust your effort and approach to develop a trend improvement towards your goal.


Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
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Mark Collins