Know who your customer is!

know-your-customer-222x300Ask your staff to fill out the customer questionnaire on what they think you customers want, think they get, what are the best products etc and see how the answers compare when you then ask the same answers of your  customers.   The better the questions you ask the more succinctly people will answer.  People will usually answer two or three questions willingly, if it is easy!

Questions like, “Who is your ideal customer?”  Is it: Families/males/females/kids/teenagers/20-40/40-65/above 65? Survey 150 plus customers- Compare your findings and make the changes. It works!

But 99% of you will never do it without a business coach! Ring me and I will  show you why for free!

Identify the desired measurements and your commitment to action if this  bench mark isn’t achieved.  When coal miners take a canary down a mine shaft and the canary dies they don’t then rationalise this as “death because of  old age” They act decisively or they DIE.

Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!

Mark Collins