Is your product authentic?

theauthenticityhoaxMake sure the thing that your customers buy from you is authentic and that you are proud of not because it looks good, but because it is good!

I was reminded of this just last week when I bought a couple of Ciabatta sandwiches, one ham and cheese and one salami and cheese. The bread looked beautiful but there was very little filling and what there was, was the cheapest excuse for ham and salami that you have ever tasted. They put the each in their very own clam shell box and you would have to say the were grossly over packaged and under specified.

Check out what you offer, better still, engage a mystery shopper to check it out – outside opinion is the only objective opinion!

Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!

Mark Collins