Services
Digital Marketing Agency
Consistent marketing is something that every business, big or small, needs to embrace in order to reach the next level of growth and realise the full potential of their business.
At Mark Collins, we have 100 years of experience in the hospitality and food industry. We bring our insights to every step of our work with you. Through our consultancy services, we have created an in-house marketing agency focused on bringing return on investment to our clients.
Our expertise
Digital Marketing Strategy
We develop your brand strategy, customer profile and journey map to build a digital marketing strategy that connects you with your customers. This strategy focuses on meeting their needs over time in every digital space.
Content Creation
We create all content related to your campaign or marketing activities: short social media videos, social media templates, display ads, marketing print materials, and many more.
Email Marketing
Have you explored the power of your database yet? Have you thought about setting up a database to improve customer loyalty?
Recurring business is the key to establishing a solid sale pattern in the hospitality and food industry. Newsletters can achieve a great result!
Digital ads
How are you planning to grow your business? Have you considered online marketing? We work with hospitality clients to help them build their digital ads strategy and manage the campaigns around their business goals. Our strengths lie in our experience in managing compiling digital campaigns in the hospitality industry...
Website
We will build you a website with your branding, and a design that will tell the story of your business. We can provide as much or as little as you need in this area, we can also build in CMS tools and training so you can edit it yourself if you wish. We also believe that SEO is key to success in the hospitality business.
Consulting & Coaching
Over the years, we have worked with numerous businesses in the food and hospitality industries, improving their marketing process, positioning, targeting, etc... we bring fresh ideas to your business leaving no corner of marketing unexplored!
We often get business owners who feel disheartened in their own forays saying “we tried so and so marketing tactic and it doesn’t work for us”.
Unlike some marketing companies, we believe that effective marketing needs to be grounded in strategy rather than just ticking some boxes or doing what we would call “vanity marketing”. Every business has a different relationship with their customers so be wary of advice given from people who don’t know your business and your customers intimately.
Our approach is to work with you to get to know who your customer personas are and clearly establish what your business stands for and why they will come. We educate you on what ingredients go into a sound marketing strategy and run some as proof of concept. At that point clients have the opportunity to do their own marketing or managing it through an outsourced supplier.
Why we get such great results and are effective is that we are data-driven. Using practical and innovative tools, we analyse every point of a potential customer’s impression of you, and test decisions based on their behaviour. Moving forward you’ll know what works and what doesn’t based on real feedback, coming away with a newfound confidence of how manage the magic of tapping into more clients at will.
Reasons Why Some Businesses Fail To Get Good Results From Marketing Efforts
- They didnt have a plan on how to reach the same person after the first connection. Sales conversion increases exponentially (up to 9 views of your marketing material)
- They didn’t align their marketing campaign with their operational activity
- They didn’t properly set up any tracking mechanism for their marketing campaign to measure ROI and allow for adjustments
- They believe that spending the marketing money on something is all they need to do to get the job done
- They aren’t researching or asking what their customers actually want
- The call to action wasn't attractive enough
Case Study
Growing your base by selling direct.
We were engaged by a FMCG manufacturing company who saw an opportunity to leverage direct sales through their website and engaged us to create a digital marketing strategy. Their primary goal was to increase online sales, which in turn would help to increase brand awareness.
We started off establishing the key customer profiles and mapping a typical customer’s journey to highlight opportunities to engage the customer with the brand, before creating a Google and Facebook Ad outreach campaign. We also reviewed how users were engaging with the website and made strategic modifications accordingly to help increase the conversion rate by making it easier for prospects to make a purchase.
Over our 90 day plan, we were able to achieve the following results:
- Number of online orders increased by 124%
- Number of returning users increased by 214%
- Number of sessions with add to cart increased by 580%
- Return on Ad Spend was 300%
Number of add to cart sessions increased by
0
%
Some kind words from one of our customers
Today is the only day in the year to get things done.
Yesterday and tomorrow are no good at all, so get in touch and get your business humming.
Get in touch Today
We would be happy to hear from you and learn all about your business.