Services

Digital Marketing

Consistent marketing is something that every business, big or small, needs to embrace in order to reach the next level of growth and realise the full potential of their business.

We often get business owners who feel disheartened in their own forays saying “we tried so and so marketing tactic and it doesn’t work for us”.

Unlike some marketing companies, we believe that effective marketing needs to be grounded in strategy rather than just ticking some boxes or doing what we would call “vanity marketing”. Every business has a different relationship with their customers so be wary of advice given from people who don’t know your business and your customers intimately.

Our approach is to work with you to get to know who your customer personas are and clearly establish what your business stands for and why they will come. We educate you on what ingredients go into a sound marketing strategy and run some as proof of concept. At that point clients have the opportunity to do their own marketing or managing it through an outsourced supplier.

Why we get such great results and are effective is that we are data-driven. Using practical and innovative tools, we analyse every point of a potential customer’s impression of you, and test decisions based on their behaviour. Moving forward you’ll know what works and what doesn’t based on real feedback, coming away with a newfound confidence of how manage the magic of tapping into more clients at will.

Reasons Why Some Businesses Fail To Get Good Results From Marketing Efforts

Case Study

Growing your base by selling direct.

We were engaged by a FMCG manufacturing company who saw an opportunity to leverage direct sales through their website and engaged us to create a digital marketing strategy. Their primary goal was to increase online sales, which in turn would help to increase brand awareness.

We started off establishing the key customer profiles and mapping a typical customer’s journey to highlight opportunities to engage the customer with the brand, before creating a Google and Facebook Ad outreach campaign. We also reviewed how users were engaging with the website and made strategic modifications accordingly to help increase the conversion rate by making it easier for prospects to make a purchase.

Over our 90 day plan, we were able to achieve the following results:

  • Number of online orders increased by 124%
  • Number of returning users increased by 214%
  • Number of sessions with add to cart increased by 580%
  • Return on Ad Spend was 300%

Return on ad spend was

0%

Number of add to cart sessions increased by 0 %

Some kind words from one of our customers

Today is the only day in the year to get things done.

Yesterday and tomorrow are no good at all, so get in touch and get your business humming.

Get started with a free 30 minute consultation now.