Tot’s Pantry - Ecommerce Digital Marketing Case Study

FOOD MANUFACTURER BUILDS DIRECT B2C CHANNEL TO INCREASE PROFIT MARGIN

Tot’s Pantry saw an opportunity to increase their B2C channel when the 2020 lockdown panic buying significantly increased their online sales.

ABOUT

Tot’s Pantry is a frozen food manufacturer providing wholesome meal solutions for babies and toddlers. They are known for their masterchef recipes, quality ingredients and convenience they provide modern kiwi parents.

Type of Business: Food Manufacturer
Number of Staff: 5-10
Location: Nationwide

CHALLENGES

  • A stocktake of the website performance through website recordings and analytics helped to optimise the website and improve sales figures and cost of acquisition
  • Tested a number of different campaigns to engage customers at different stages of awareness
  • Improved customer experience by adding a surprise small gift with every purchase and positive heartfelt note
  • Evaluated the customer journey and improved all touchpoints to ensure the best use of marketing spend
  • Implemented several email marketing automation to improve ROI
  •  

KEY STATS

  • 42.5% Sales increase 
  • 75% Avg Order Value increase
  • 55% Conversion Rate increase
  • 55% Returning Customer increase

“Erica’s involvement has possibly been the most significant of any third party I’ve worked with and I am incredibly grateful for that. The direct sales are really cranking, we’re struggling to keep up!”

Catherine Henderson
Director, Tot’s Pantry & Little Angels