Little French Pastry
Helping companies to improve their business model, and setup a survival strategy
CASE STUDY
Before Easter 2020, during Covid level 4, the business faced the challenge of adapting quickly. At that time, it was reduced to selling a small product range through a single wholesale outlet with no retail presence anymore, no transaction website, or delivery solution. As a result, the Little French Pastry had almost no revenue coming in and no cash reserves. They were uncertain about what steps to take particularly as their abilities to tap into Easter business (just over a week away) had also disappeared.
7-day
Online Start Up
+400K%
+ T/O 1st Week
+7.5K%
Cash Reserve in 12 Months
THE STORY
Little French Pastry: A Passionate and Innovative Pastry Business in Auckland
Little French Pastry is an Auckland business owned by Ben and Matt, who are two talented pastry chefs with a strong commitment to meeting their customers’ needs, providing excellent service, and innovative products. Mentoring this business is a pleasure because they take proactive measures, approach challenges with optimism and humor, and always strive to do their best. At the time we started our mentoring program, Little French Pastry operated two separate sites, a kitchen and a tiny coffee and pastry outlet, and had a team of 5.Â
THE STORY
Little French Pastry: A Passionate and Innovative Pastry Business in Auckland
Little French Pastry is an Auckland business owned by Ben and Matt, who are two talented pastry chefs with a strong commitment to meeting their customers’ needs, providing excellent service, and innovative products. Mentoring this business is a pleasure because they take proactive measures, approach challenges with optimism and humor, and always strive to do their best. At the time we started our mentoring program, Little French Pastry operated two separate sites, a kitchen and a tiny coffee and pastry outlet, and had a team of 5.Â
THE GOAL
Adapting to a changing environment
In order to quickly adapt to the Covid level 4 situation prior to Easter 2020, it was recommended to establish online sales and a direct-to-customer channel, and subsequently develop a strategy for the future.
THE SOLUTION
Creating a robust business model more adapted to the Covid-19 restrictions
- Concept and business plan development: Within a week, they developed a new Shopify website, and launched their online sales platform while implementing marketing strategies through social media.
- Marketing: They managed to implement marketing strategies and initiate sales almost immediately and within weeks they had created good forward sales for Easter coming up.
- Financial planning and management: These new strategies enabled them to successfully create fresh cashflow, navigate and grow through the challenging times created by Covid-19.
THE SOLUTION
Creating a robust business model more adapted to the Covid-19 restrictions
- Concept and business plan development: Within a week, they developed a new Shopify website, and launched their online sales platform while implementing marketing strategies through social media.
- Marketing: They managed to implement marketing strategies and initiate sales almost immediately and within weeks they had created good forward sales for Easter coming up.
- Financial planning and management: These new strategies enabled them to successfully create fresh cashflow, navigate and grow through the challenging times created by Covid-19.
THE RESULTS
Capturing success online
Over the next 12 months, they not only stabilised their business and built cash reserves but also gained invaluable experience of what was possible. As a result, they were prepared to expand their operations by moving to a new kitchen and then buying and opening a new location in 2021.
- 7-day online startup
- +400k%+ T/O 1st week
- + 7.5K% months cash reserves
THE RESULTS
Capturing success online
Over the next 12 months, they not only stabilised their business and built cash reserves but also gained invaluable experience of what was possible. As a result, they were prepared to expand their operations by moving to a new kitchen and then buying and opening a new location in 2021.
- 7-day online startup
- +400k%+ T/O 1st week
- + 7.5K% months cash reserves
SERVICES USED
Some more kind words from satisfied customers
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