The Gladstone Inn
Contributing to restaurant impressive sales figures thanks to effective marketing strategies
CASE STUDY
The Gladstone Inn faced several challenges around marketing budget, a hard-to-use website, and difficulties attracting their desired clientele.
+39%
in Sales
1416 %
Return On Marketing Investment
THE STORY
Discovering a Hidden Gem: The Gladstone Inn - A Riverside Haven for Country-Style Food and Wood-Fired Pizzas
The Gladstone Inn, a historic establishment that began as a ferry house in 1870, has evolved into one of Wairarapa’s cherished local treasures, boasting a scenic riverside location and a beautifully refurbished interior. This pub and restaurant is renowned for its delightful country-style cuisine, wood-fired pizzas, and picturesque outdoor garden area. The business is located in Gladstone, Carterton and has a team size of 10 people.
THE STORY
Discovering a Hidden Gem: The Gladstone Inn - A Riverside Haven for Country-Style Food and Wood-Fired Pizzas
The Gladstone Inn, a historic establishment that began as a ferry house in 1870, has evolved into one of Wairarapa’s cherished local treasures, boasting a scenic riverside location and a beautifully refurbished interior. This pub and restaurant is renowned for its delightful country-style cuisine, wood-fired pizzas, and picturesque outdoor garden area. The business is located in Gladstone, Carterton and has a team size of 10 people.
THE GOAL
Highlight The Gladstone Inn's Unique Offerings to customers in the local area and Wellington
To showcase the pub and restaurant’s picturesque location, beautifully refurbished interior, and unique selling points such as their delectable country-style cuisine and wood-fired pizzas, we recommended a mix of marketing activities. The goal was to establish the Gladstone Inn has a must-visit destination for anyone looking for great food, warm hospitality, a unique dining experience and organising functions or any other parties.
THE SOLUTION
Digital Marketing Activities
To showcase the Gladstone Inn’s unique offerings to customers in the local area and in Wellington, we implemented;
- Automation:Â through the creation of “the Gladstone Inn Birthday Club”, the system can automatically collect and store customer birthdates and contact information and use this data to send out automated emails to customers on their special date, offering them a free main as a birthday gift.
- Digital Ads: Ongoing social media campaigns such as targeted advertisement was created, capitalizing on the desire to travel, enjoy, and support local businesses during the summer.
- Website and SEO: The website was updated and modernised with a clear objective to drive online bookings and provide an engaging visual customer experience.
THE SOLUTION
Digital Marketing Activities
To showcase the Gladstone Inn’s unique offerings to customers in the local area and in Wellington, we implemented;
- Automation:Â through the creation of “the Gladstone Inn Birthday Club”, the system can automatically collect and store customer birthdates and contact information and use this data to send out automated emails to customers on their special date, offering them a free main as a birthday gift.
- Digital Ads: Ongoing social media campaigns such as targeted advertisement was created, capitalizing on the desire to travel, enjoy, and support local businesses during the summer.
- Website and SEO: The website was updated and modernised with a clear objective to drive online bookings and provide an engaging visual customer experience.
THE RESULTS
Capturing Success Online
Overall, these efforts helped The Gladstone Inn to attract more customers and increase their sales figures.
- 39% sales increase from previous 2 years
- 1416% Return On Marketing Investment
SERVICES USED
Some more kind words from satisfied customers
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