Fresh to Go, a well-established fresh food manufacturer, experienced a significant variation in sales in response to market changes. To address the situation, the company implemented a strategy that positively influence sales, built brand equity, and opened new market opportunities.
Successfully Launched Own Branded Products in 12 Months
Fresh to Go is a leading manufacturer of fresh, and chilled foods, and salads, known for its efficient operation and excellent range of products. Their products are sold through various channels, including quick service restaurants, and supermarkets.
The company has implemented advanced technologies, such as high-pressure pasteurization and extensive food production mechanization, which have helped establish its reputation as a reliable supplier throughout the country. However, like any entrepreneurial business, Fresh to Go recognised the importance of mitigating sales vulnerability, and engaged us to support them with their strategy.
The objective of our engagement was to help recovering sales by generating high volume products with a limited range. and expand the business with branded products that could be produced within the existing facility while adhering to the established food safety protocols.
To recover sales, the solution was twofold.
The outcome led to restoring sales and expand the products portfolio without jeopardizing the current one.
We were able to identify a new opportunity in the food service sector that presented high volume and value potential, enabling us to recover sales in just a few months.
In addition, we successfully introduced two new product categories – hot salads and individual portioned soups – consisting of ten different products together, launched through supermarket and convenience retail channels.
Operational Audit & Analysis
Food business consultancy & Mentoring
Menu and food product development
Thanks for what was a thought-provoking couple of days. You certainly inspired some action there. I was, in all honesty taken back by your ability to grasp key dynamics within our business in such a limited amount of time.
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