Fresh To Go
Adjusting business strategy in response to business and manufacturing contracts changes
CASE STUDY
Fresh to Go, a well-established fresh food manufacturer, experienced a significant variation in sales in response to market changes. To address the situation, the company implemented a strategy that positively influence sales, built brand equity, and opened new market opportunities.
2M$
Sales Recovery
10
Successfully Launched Own Branded Products in 12 Months
THE STORY
The Success Story of Fresh to Go Through Resilience and Innovation
Fresh to Go is a leading manufacturer of fresh, and chilled foods, and salads, known for its efficient operation and excellent range of products. Their products are sold through various channels, including quick service restaurants, and supermarkets.
The company has implemented advanced technologies, such as high-pressure pasteurization and extensive food production mechanization, which have helped establish its reputation as a reliable supplier throughout the country. However, like any entrepreneurial business, Fresh to Go recognised the importance of mitigating sales vulnerability, and engaged us to support them with their strategy.Â
THE STORY
The Success Story of Fresh to Go Through Resilience and Innovation
Fresh to Go is a leading manufacturer of fresh, and chilled foods, and salads, known for its efficient operation and excellent range of products. Their products are sold through various channels, including quick service restaurants, and supermarkets.
The company has implemented advanced technologies, such as high-pressure pasteurization and extensive food production mechanization, which have helped establish its reputation as a reliable supplier throughout the country. However, like any entrepreneurial business, Fresh to Go recognised the importance of mitigating sales vulnerability, and engaged us to support them with their strategy.Â
THE GOAL
Recovering Sales Volume, Building Brand Equity and Planning for Product Development
The objective of our engagement was to help recovering sales by generating high-volume products with a limited range and expand the business with branded products that could be produced within the existing facility while adhering to the established food safety protocols.
THE SOLUTION
Maximizing Sales and Brand Expansion: A Strategy for Existing and New Product Development at Fresh to Go
To recover sales, the solution was twofold.
- Maximize the existing product range while ensuring new products don’t affect current sales.Â
- Develop a Fresh to Go branded product range to broaden the customer base, aligned with the company’s food safety plan and quality standards.
The outcome led to restoring sales and expand the products portfolio without jeopardizing the current one.
THE SOLUTION
Maximizing Sales and Brand Expansion: A Strategy for Existing and New Product Development at Fresh to Go
To recover sales, the solution was twofold.
- Maximize the existing product range while ensuring new products don’t affect current sales.Â
- Develop a Fresh to Go branded product range to broaden the customer base, aligned with the company’s food safety plan and quality standards.
The outcome led to restoring sales and expand the products portfolio without jeopardizing the current one.
THE RESULTS
Revitalizing Sales and Expanding Product Offerings: Fresh to Go's Success in Food Service and Retail Markets
We were able to identify a new opportunity in the food service sector that presented high volume and value potential, enabling us to recover sales in just a few months.
In addition, we successfully introduced two new product categories – hot salads and individual portioned soups – consisting of ten different products together, launched through supermarket and convenience retail channels.
THE RESULTS
Revitalizing Sales and Expanding Product Offerings: Fresh to Go's Success in Food Service and Retail Markets
We were able to identify a new opportunity in the food service sector that presented high volume and value potential, enabling us to recover sales in just a few months.
In addition, we successfully introduced two new product categories – hot salads and individual portioned soups – consisting of ten different products together, launched through supermarket and convenience retail channels.
SERVICES USED
Some more kind words from satisfied customers
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