Despite facing challenges due to lockdown and the red light level environment, Datella was determined to develop her business. Although unable to gain exposure to new clients or execute marketing activities such as in-store tastings to influence potential customers’ buying decisions, the client remains positive and focused on exploring alternative strategies with us.
New Likes on Facebook
Increase Traffic from Google Source
Datella is a start-up that aims to cater to people’s natural sweet cravings. Their mission is to provide a healthier spread made from natural ingredients. Ola, the founder, has traveled extensively and resided in numerous countries, including Dubai, UAE, where she was inspired to create Datella, a low-calorie natural spread. During her time in the Middle East, Ola discovered that most sweets contained high amounts of sugar or sugary syrups. She wanted to find a healthier and more natural way to satisfy her sweet cravings and fell in love with dates. This passion for dates led to the creation of the brand, selling mainly in Organic or gourmet shops across in New Zealand.
The objective was to discover alternative strategies that were better suited to the restrictions of the red light system and to use them to enhance brand recognition and drive in-store sales.
After conducting a comprehensive audit of their digital marketing initiatives, we devised several measures to improve their online presence and increase sales. These measures included:
This comprehensive strategy enabled the client to overcome the challenges posed by the red light system and attain greater success in their online and in-store sales.
I had an opportunity to work with Emma for 3 months on the marketing initiative for Datella Date Spreads. Emma is a self-driven, organized, and hardworking professional with a great knowledge of social media marketing & PR. As a result of Emma’s work, Datella has been published in a newspaper of record for NZ – the New Zealand Herald – Eat Well. It was a great achievement for a small food start-up! It’s been an absolute pleasure dealing with Emma!
We look forward to working with you.