Datella
Overcoming Business Challenges: Navigating Restrictions and Exploring New Strategies
CASE STUDY
Despite facing challenges due to lockdown and the red light level environment, Datella was determined to develop her business. Although unable to gain exposure to new clients or execute marketing activities such as in-store tastings to influence potential customers’ buying decisions, the client remains positive and focused on exploring alternative strategies with us.
+475%
Website Visits
+30%
New Likes on Facebook
+65%
Increase Traffic from Google Source
THE STORY
Wander: A Polished Bistro in Wynyard Quarter from the Team behind Ambler
Datella is a start-up that aims to cater to people’s natural sweet cravings. Their mission is to provide a healthier spread made from natural ingredients. Ola, the founder, has traveled extensively and resided in numerous countries, including Dubai, UAE, where she was inspired to create Datella, a low-calorie natural spread. During her time in the Middle East, Ola discovered that most sweets contained high amounts of sugar or sugary syrups. She wanted to find a healthier and more natural way to satisfy her sweet cravings and fell in love with dates. This passion for dates led to the creation of the brand, selling mainly in Organic or gourmet shops across in New Zealand.
THE STORY
Datella: A Natural and Healthier Way to Satisfy Your Sweet Cravings
Datella is a start-up that aims to cater to people’s natural sweet cravings. Their mission is to provide a healthier spread made from natural ingredients. Ola, the founder, has traveled extensively and resided in numerous countries, including Dubai, UAE, where she was inspired to create Datella, a low-calorie natural spread. During her time in the Middle East, Ola discovered that most sweets contained high amounts of sugar or sugary syrups. She wanted to find a healthier and more natural way to satisfy her sweet cravings and fell in love with dates. This passion for dates led to the creation of the brand, selling mainly in Organic or gourmet shops across in New Zealand.
THE GOAL
Adapting to Red Light Environment: Innovative Strategies to Boost Brand Awareness and Sales
The objective was to discover alternative strategies that were better suited to the restrictions of the red light system and to use them to enhance brand recognition and drive in-store sales.
THE SOLUTION
Optimizing Online Visibility: A Multi-Faceted Approach for Business Success During Red Light System
After conducting a comprehensive audit of their digital marketing initiatives, we devised several measures to improve their online presence and increase sales. These measures included:
- Launching targeted social media campaigns to raise awareness around their stockists. This helped to amplify their brand messaging and reach a wider audience.
- Improving their search engine optimization (SEO) by updating meta descriptions in line with their keyword strategy. This resulted in increased traffic to their website and improved search engine rankings.Â
- Implementing a public relations campaign with leading food magazines which helped to generate valuable publicity and elevate the brand’s reputation.
THE SOLUTION
Optimizing Online Visibility: A Multi-Faceted Approach for Business Success During Red Light System
After conducting a comprehensive audit of their digital marketing initiatives, we devised several measures to improve their online presence and increase sales. These measures included:
- Launching targeted social media campaigns to raise awareness around their stockists. This helped to amplify their brand messaging and reach a wider audience.
- Improving their search engine optimization (SEO) by updating meta descriptions in line with their keyword strategy. This resulted in increased traffic to their website and improved search engine rankings.Â
- Implementing a public relations campaign with leading food magazines which helped to generate valuable publicity and elevate the brand’s reputation.
THE RESULTS
Achieving Impressive Online Growth​
This comprehensive strategy enabled the client to overcome the challenges posed by the red light system and attain greater success in their online and in-store sales.
- Â One apparition in Eat Well Magazine Print and Digital
- +475% Website visits
- +30% New Likes on FacebookÂ
- +65% Traffic from Google source
THE RESULTS
Achieving Impressive Online Growth
This comprehensive strategy enabled the client to overcome the challenges posed by the red light system and attain greater success in their online and in-store sales.
-  One apparition in Eat Well Magazine Print and Digital
- +475% Website visits
- +30% New Likes on FacebookÂ
- +65% Traffic from Google source
SERVICES USED
Some more kind words from satisfied customers
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