The Catch’ya Seafood food truck was significantly affected by the 2021 Lockdown, leading to many event cancellations and necessitating a more sustainable business strategy. Adopting catering services seemed like a promising solution, as it enabled them to maintain productivity during quieter periods. In order to facilitate this transition, it was crucial for them to improve their website, fine-tune relevant keywords, and harness the power of social media to generate traffic.
Traffic from Google Source
The inspiration for Catch’ya Cookout emerged from a conversation between Luke and Mitin, who connected with a local fisherman friend. They discussed the abundance of fantastic seafood available in New Zealand, yet lamented the difficulty of finding truly exceptional Fish & Chips in Auckland, rather than just the typical takeout fare.
Fueled by their passion for seafood and years of experience in cooking and hospitality, they decided to create a unique seafood-focused food truck – ‘Catch’ya Cookout.’
Their mission is to provide the freshest, locally-sourced seafood, showcasing a diverse range of New Zealand’s offerings to delight the taste buds of their customers.
Sustainability is a core value for Catch’ya Cookout, encompassing not only the fish they serve but also the packaging used. This commitment allows customers to relish their delicious seafood without any guilt.
The fundamental goal was to aid in the transition towards a business model centered around catering services. Concurrently, a key aspect of this mission involved expanding their clientele. This was to be achieved by boosting the inflow of website traffic from platforms like Google and Facebook and capturing more leads on the website’s catering page, ultimately enlarging their customer database.
After conducting a thorough examination of their existing digital marketing practices, we developed a series of strategic measures with a primary focus on enhancing their online profile and boosting bookings.
This all-encompassing strategy empowered the client to bolster their business during this transformative phase, leading to an enhanced visibility among potential customers seeking online catering services.
From our initial meeting to the end of the project, Emma was excellent to work with not only was she extremely professional but she also took time to understand our business needs and how best to utilize the grant to reach our goals. The key work Emma undertook: Customer avatar development and understanding Social media audit (what platform worked best for us) Facebook and Google ad set-up and training Improved our SEO and website traffic Emma really took the time to educate us and make sure we fully understood the underlying processes so we were able to continue our digital marketing efforts post-completion of the grant. I would fully recommend the services for Emma and Mark Collins NZ- foodservice and hospitality consultancy, and I look forward to working with them on future projects.
We look forward to working with you.