Catch'ya Cookout
Adapting to Change: Overcoming Challenges and Exploring New Strategies
CASE STUDY
The Catch’ya Seafood food truck was significantly affected by the 2021 Lockdown, leading to many event cancellations and necessitating a more sustainable business strategy. Adopting catering services seemed like a promising solution, as it enabled them to maintain productivity during quieter periods. In order to facilitate this transition, it was crucial for them to improve their website, fine-tune relevant keywords, and harness the power of social media to generate traffic.
+78%
Website Visits
+163%
Traffic from Google Source
+100%
Enquiry received
THE STORY
Hooked on Sustainability: Catch'ya Cookout's Seafood Adventure in Auckland
The inspiration for Catch’ya Cookout emerged from a conversation between Luke and Mitin, who connected with a local fisherman friend. They discussed the abundance of fantastic seafood available in New Zealand, yet lamented the difficulty of finding truly exceptional Fish & Chips in Auckland, rather than just the typical takeout fare.
Fueled by their passion for seafood and years of experience in cooking and hospitality, they decided to create a unique seafood-focused food truck – ‘Catch’ya Cookout.’
Their mission is to provide the freshest, locally-sourced seafood, showcasing a diverse range of New Zealand’s offerings to delight the taste buds of their customers.
Sustainability is a core value for Catch’ya Cookout, encompassing not only the fish they serve but also the packaging used. This commitment allows customers to relish their delicious seafood without any guilt.
THE STORY
Hooked on Sustainability: Catch'ya Cookout's Seafood Adventure in Auckland
The inspiration for Catch’ya Cookout emerged from a conversation between Luke and Mitin, who connected with a local fisherman friend. They discussed the abundance of fantastic seafood available in New Zealand, yet lamented the difficulty of finding truly exceptional Fish & Chips in Auckland, rather than just the typical takeout fare.
Fueled by their passion for seafood and years of experience in cooking and hospitality, they decided to create a unique seafood-focused food truck – ‘Catch’ya Cookout.’
Their mission is to provide the freshest, locally-sourced seafood, showcasing a diverse range of New Zealand’s offerings to delight the taste buds of their customers.
Sustainability is a core value for Catch’ya Cookout, encompassing not only the fish they serve but also the packaging used. This commitment allows customers to relish their delicious seafood without any guilt.
THE GOAL
Catering to Change: Broadening Horizons for Catch'ya Seafood Amid Challenges
The fundamental goal was to aid in the transition towards a business model centered around catering services. Concurrently, a key aspect of this mission involved expanding their clientele. This was to be achieved by boosting the inflow of website traffic from platforms like Google and Facebook and capturing more leads on the website’s catering page, ultimately enlarging their customer database.
THE SOLUTION
Digital Strategy Revamp: Amplifying Online Presence and Boosting Sales for Catch'ya Seafood
After conducting a thorough examination of their existing digital marketing practices, we developed a series of strategic measures with a primary focus on enhancing their online profile and boosting bookings.
- One of the key elements of this strategy was the development of a detailed marketing plan. The plan incorporated clear definitions of their customer avatars, providing a comprehensive understanding of their target market. This was coupled with the development of a robust keyword and social media strategy, designed to optimise their online content and ensure it resonated with these key customer groups.
- To further increase visibility and customer engagement, we initiated bespoke social media campaigns. These campaigns were specifically targeted to highlight their park site and align with the identified customer avatars for their catering services. This strategy served to magnify their brand’s message and engage a larger audience.
- Boosting their search engine optimisation (SEO). We revised their meta descriptions to align them with their keyword strategy. This was not a random initiative; it was a tactical move aimed at driving a significant increase in website traffic specifically for their catering services.
THE SOLUTION
Digital Strategy Revamp: Amplifying Online Presence and Boosting Sales for Catch'ya Seafood
After conducting a thorough examination of their existing digital marketing practices, we developed a series of strategic measures with a primary focus on enhancing their online profile and boosting bookings.
- One of the key elements of this strategy was the development of a detailed marketing plan. The plan incorporated clear definitions of their customer avatars, providing a comprehensive understanding of their target market. This was coupled with the development of a robust keyword and social media strategy, designed to optimise their online content and ensure it resonated with these key customer groups.
- To further increase visibility and customer engagement, we initiated bespoke social media campaigns. These campaigns were specifically targeted to highlight their park site and align with the identified customer avatars for their catering services. This strategy served to magnify their brand’s message and engage a larger audience.
- Boosting their search engine optimisation (SEO). We revised their meta descriptions to align them with their keyword strategy. This was not a random initiative; it was a tactical move aimed at driving a significant increase in website traffic specifically for their catering services.
THE RESULTS
Driving Transformation: Enhancing Online Visibility in Catering Services
This all-encompassing strategy empowered the client to bolster their business during this transformative phase, leading to an enhanced visibility among potential customers seeking online catering services.
- There was a 78% increase in overall website traffic.
- Traffic from organic Google searches saw a 163% rise.
- Visits to the catering-specific page grew by 30%.
- The number of inquiries or quotes experienced a 100% increase.
- Social media presence also saw notable growth, with followers increasing from 230 to 701.
THE RESULTS
Driving Transformation: Enhancing Online Visibility in Catering Services
This all-encompassing strategy empowered the client to bolster their business during this transformative phase, leading to an enhanced visibility among potential customers seeking online catering services.
- There was a 78% increase in overall website traffic.
- Traffic from organic Google searches saw a 163% rise.
- Visits to the catering-specific page grew by 30%.
- The number of inquiries or quotes experienced a 100% increase.
- Social media presence also saw notable growth, with followers increasing from 230 to 701.
SERVICES USED
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