Hospitality Business Success Challenge 2025
by Mark Collins
Improve your Business every 90 days
Spend a whole day with us 4 times a year to work on your business. Together we will reassess your business, celebrate the success you have achieved in the last 3 months and reset your focus, strategy and plan for the next 90 days. You will improve your knowledge, understand where your business is successful and where it is not, what you can do to improve the results and empower yourself to improve your business.
These are small group sessions, and you will get the benefit of our support, our tools and experience and get to form relationships with other business operators like you.
Arrangement : 12 month commitment
Cost: single payment $6000 plus GST. OR $1000 plus 25 weekly payments $240 all plus GST
12
Months
3
Key matrix
4
Times a year
The format will be quite simple and will focus on pragmatic improvements that you can make to improve the 3 key matrix that drives your business success – more customers, more sales, more profit. Our, fly wheel concept is the secret to your business success and is a proprietary approach to ensure our clients get results. In its simplest form it represents the continuous cycle of business growth with more people buying more products resulting in better profit. Like most simple ideas the success is in the implementation of the ideas and whilst we give the information away the best results are achieved with support, hence the value of the course.
The flywheel is as the name suggests a cyclical process, and once set in motion, will continually propel your business forward to the next level and the more it is repeated the more momentum it creates.
The “Next Level” hospitality business improvement package includes:
- Four, whole day workshops March, May, August and November
- Monthly zoom progress Q&A help
- Email support in between
- Shared access to progress measuring tools
Format for the day workshops:
These will be held in a dedicated space in Auckland starting at 9am- finishing at 5pm.
Introduction: Brief introduction- everyone attending and the day ahead
The rest of the day will be split into five parts:
- Where you and your business are now and what you have achieved in the last 3 months– this is foundationally a reset and reflection session. Review your trading results, your KPI’s, identify your key successes and challenges
- The success flywheel- more customers
- The success flywheel- more product
- The success flywheel- more profit
- Reset your goals for the next 90 days
These will be busy whole day sessions but there will be refreshment stops and you will be encouraged to better get to know members of the group. This is a result driven workshop, and you will be working throughout the day on your specific business. The results will vary for each business but depending on your commitment and effort you will see an improvement in all three objectives: more customers, more sales, more profit each 90 day quarter.
Workshop Leaders
Mark Collins
Lead Consultant - MARK COLLINS CONSULTANCY
Mark Collins boasts four decades of pioneering work in the evolution of the food industry and stands as the chief consultant for food business coaching. He derives immense satisfaction from directly mentoring clients and consultants, focusing on operational enhancements and value augmentation.
Mark has successfully spearheaded multiple business launches. He is fervently committed to sharing his vast knowledge with upcoming entrepreneurs.
Emma Angelino
Digital Marketing & Business Consultant
Boasting over a decade in the hospitality sector, Emma brings a comprehensive skill set as a consultant. From co-founding Ponsonby Crêpes to leading marketing initiatives for various firms, her journey has been diverse.
She excels in developing compelling digital campaigns and strategic business plans, skillfully utilising tools like the Adobe suite along with other key business resources, ensuring a well-rounded solid support.
Julien Chbib
Systems and Operations Consultant
With 19 years in hospitality and a diploma from Ecole Hôtelière de Lausanne, Julien Chbib has managed luxury hotels and created unique F&B concepts. His roles include restaurant manager at New York’s Mandarin Oriental and hotel operations director for French Alps chalets.
Julien excels in ensuring service excellence, and enhancing operational efficiencies and sees the importance of integrating CRM and POS systems.
Frequently Asked Questions
Mark Collins Consultancy is a New Zealand-based firm specializing in foodservice and hospitality consulting. Led by Mark Collins, who brings over 40 years of experience in the food industry, the consultancy offers services such as business coaching, performance analysis, menu and product development, and digital marketing. The team comprises seasoned professionals with expertise in various aspects of hospitality operations, including digital marketing, systems and operations, project management, product development, and business administration.
Their mission is to assist foodservice and hospitality business owners and operators in achieving better business results through improved strategies, products, and processes.
Mark Collins Consultancy specializes in the foodservice and hospitality industry, offering expertise in several key areas:
- Business Coaching: Providing personalized guidance to enhance business performance and achieve strategic objectives.
- System Improvements: Streamlining processes and systems to improve overall business operations.
- Performance Analysis: Conducting thorough assessments to identify areas for improvement and optimize operational efficiency.
- Menu and Product Development: Assisting in the creation and refinement of menus and products to meet market demands and elevate customer satisfaction.
- Digital Marketing: Crafting and implementing effective online marketing strategies to boost brand visibility and engagement.
- Staff Training: Offering training programs to enhance staff skills and service quality.
These services are designed to support hospitality businesses in achieving better results through improved strategies, products, and processes.
Mark Collins Consultancy has developed the Flywheel Success Model, a strategic framework designed to drive continuous growth and profitability in the hospitality industry. This model emphasizes a cyclical process with three core pillars:
Getting More Clients: This involves understanding your target audience by creating detailed customer avatars, forging meaningful connections through storytelling and unique value propositions, and implementing targeted marketing strategies to attract new patrons.
Selling More Products: Once customers are engaged, the focus shifts to increasing sales by employing effective pricing strategies, enhancing the appeal of offerings, and clearly differentiating your services from competitors.
Making More Profit: The final pillar concentrates on optimizing profitability through cost reduction, increasing sales volume, and strategic price adjustments, all while maintaining or enhancing the quality of the customer experience.
Read more about the Flywheel success model
By continuously refining strategies within these pillars, the Flywheel Success Model creates a self-sustaining cycle of improvement, propelling hospitality businesses toward sustained success.
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