Gladstone Inn - Brick and Mortar Digital Marketing Case Study

gladstone-inn

ICONIC COUNTRY PUB REACHES UNPRECEDENTED SALES FIGURES DURING PANDEMIC

ABOUT

The Gladstone Inn is a 150-year-old establishment, originally starting as a ferry house in 1870. Now it’s one of the Wairarapa’s local gems, with a picturesque riverside setting and beautifully renovated interior. The Gladstone Inn is known for its outdoor garden area, delicious country-style food and wood fire pizzas.

Type of Business: Pub/Restaurant
Number of Staff: 5-10
Location: Gladstone, Carterton

CHALLENGES

  • No consistent marketing budget was previously allocated
  • The original website was hard to navigate and performed poorly
  • Not getting the customers they wanted

OUTCOMES

  • They got clear on their ideal customer and repositioned the business with minor renovations and a new menu to orientate to their desired clientele
  • We updated and modernised the website with a clear purpose to drive online bookings and provide a visual customer experience.
  • We also created a smartly targeted ad that capitalised on the desire to travel, enjoy and support locals over the summer.
  • As a result of these changes, Gladstone Inn’s sales over their busiest two month period had increased by 39% on the previous two years.

KEY STATS

  • 39% sales increase from previous 2 years
  • 1416% Return On Marketing Investment

 

“These guys are amazingly talent with complimentary skills and real passion- they work hard and will be very successful .”

Erica Nguon
Digital Marketing Advisor, Mark Collins