Expand Your Food Manufacturing Business into China & Asia
Are you making quality food products in NZ and would like to grow your business. Would you like to grow your business and export into China or Asia?
There is increasing demand for high-quality, premium food and beverage items which presents a significant opportunity for Kiwi food producers looking to expand internationally.
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How We Help NZ Businesses
Export to China & Asia

Market Entry Strategy & Consumer Insights
Initial start point and viability: what, where and how you are manufacturing, risk and shelf life, complexity and product information. Understanding consumer demand, cultural preferences, in market interest, the best approach for positioning your product in China and wider Asian markets.

Regulatory Compliance & Certification
Assistance to ensure your products meet China’s General Administration of Customs (GACC) regulations, AQSIQ food safety standards, and other necessary import requirements

Distribution & Partner Connections
We assist with connecting you with trusted importers, specific niche clients or distributors, ensuring smooth entry into supermarkets, specialty stores, and e-commerce platforms.

Brand Localisation & Packaging Strategy
Adapting your brand messaging, packaging design, and marketing to resonate with local consumers and cultural expectations.

Logistics & Supply Chain Support
Helping you manage shipping, customs clearance, warehousing, and cold-chain logistics to streamline your export operations.
Why Export to China & Asia?
Rapidly Growing Market
The middle class across China and Asia is expanding, driving strong demand for imported food and beverages.Â
High Value and interest for NZ Products
New Zealand products are highly regarded for their quality, safety, and natural ingredients, making them attractive to Asian consumers.
Diverse Consumer Preferences
From premium dairy, meat, and seafood to health foods, snacks, and packaged goods, there are numerous niche opportunities to tap into.
E-commerce & Retail Boom
Platforms like Alibaba, JD.com, and WeChat have revolutionised food retail, making it easier than ever for exporters to reach millions of customers.
Is Your Business Ready to Export?
Expanding into China and Asia can be a game-changer for New Zealand food and beverage brands, but it requires the right strategy and guidance.
At Mark Collins Consultancy, we specialise in helping businesses grow and successfully export meet demand and grow sustainably.
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Strategic Planning
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Product Readiness
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Financial Forecasting
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Culinary Innovation
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Gifting & Promotions
Get a free 30 min consultation
Some more kind words from satisfied customers
Mark supports us with NPD for the retail convenience range of products. Our process is that we give him a brief of the objectives we want to achieve along with any other details relevant to that project or customer. The products presented to us are always on time, to the brief, yet innovative. We operate a complex business, but Mark has been able to adapt to our unique challenges and deliver positive results on every assignment. Since we have engaged Mark, we have seen a definite increase in sales as well as profitability.
Malhar Panchwagh
LSG Skychefs & NatureZone
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