Expand Your Food Manufacturing Business into China & Asia

Are you making quality food products in NZ and would like to grow your business. Would you like to grow your business and export into China or Asia?

There is increasing demand for high-quality, premium food and beverage items which presents a significant opportunity for Kiwi food producers looking to expand internationally.

How We Help NZ Businesses
Export to China & Asia

Market Entry Strategy & Consumer Insights

Initial start point and viability: what, where and how you are manufacturing, risk and shelf life, complexity and product information. Understanding consumer demand, cultural preferences, in market interest, the best approach for positioning your product in China and wider Asian markets.

Regulatory Compliance & Certification

Assistance to ensure your products meet China’s General Administration of Customs (GACC) regulations, AQSIQ food safety standards, and other necessary import requirements

Distribution & Partner Connections

We assist with connecting you with trusted importers, specific niche clients or distributors, ensuring smooth entry into supermarkets, specialty stores, and e-commerce platforms.

Brand Localisation & Packaging Strategy

Adapting your brand messaging, packaging design, and marketing to resonate with local consumers and cultural expectations.

Logistics & Supply Chain Support

Helping you manage shipping, customs clearance, warehousing, and cold-chain logistics to streamline your export operations.

Why Export to China & Asia?

Rapidly Growing Market

The middle class across China and Asia is expanding, driving strong demand for imported food and beverages. 

High Value and interest for NZ Products

New Zealand products are highly regarded for their quality, safety, and natural ingredients, making them attractive to Asian consumers.

Diverse Consumer Preferences

From premium dairy, meat, and seafood to health foods, snacks, and packaged goods, there are numerous niche opportunities to tap into.

E-commerce & Retail Boom

Platforms like Alibaba, JD.com, and WeChat have revolutionised food retail, making it easier than ever for exporters to reach millions of customers.

Is Your Business Ready to Export?

Expanding into China and Asia can be a game-changer for New Zealand food and beverage brands, but it requires the right strategy and guidance.

At Mark Collins Consultancy, we specialise in helping businesses grow and successfully export meet demand and grow sustainably.

  • Strategic Planning

  • Product Readiness

  • Financial Forecasting

  • Culinary Innovation

  • Gifting & Promotions

Some more kind words from satisfied customers

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