About us

We're a specialist food & hospitality consultancy

Mark Collins NZ Ltd is a specialist consultancy that helps Food Business Owners achieve better business results with improved strategies, products and processes.

Our mission is to deliver practical ideas, innovative tools and curated information that delivers aspirational results and helps as many SMB owners build successful businesses as possible.

Our philosophy

We believe explosive results and massive growth come from incremental progress made simultaneously in a number of key areas supported, with a desire to continuously improve on yesterday.

The team

We have been advising NZ food businesses for well over 10 years and have an excellent reputation as a pragmatic, innovative solution creators and independent advisors.

Mark Collins NZ Ltd has connections with every part of the New Zealand Food Industry. The combined experience of all our consultants is unmatched by any other consultancy and allows us to confidently tackle the biggest and hard jobs that others can’t do. We assemble a team of the best people with the right expertise for each project across hospitality, food manufacturing and all iterations of food service.

Our consultants are experts in different food delivery systems, sales and marketing contract manufacturing, product development, menu and concept development, central production facilities, extended shelf life food preparation techniques, complex food management logistics, market-oriented food concepts and operational delivery large and small.

Mark Collins

Senior Consultant

Mark Collins has had forty years at the development and exciting front end of change in the food industry and is the lead consultant in the food business coaching practice.

Really enjoying the one-on-one contact and mentoring clients and consultants in operational and value improvement. He loves working with hard working, committed, ambitious managers and owners build and run great businesses.

Emma Angelino

Digital Marketing Consultant

Emma is wholly fascinated by the way customers connect with the brands they choose to buy and support. She combines data and design to create impactful marketing campaigns while helping her clients achieve a delightful consumer experience at every touchpoint with the business.

She has over ten years of experience developing a hospitality business in New Zealand along with marketing strategy. 

Kerr Houston

Specialist Consultant

Kerr is one of our Lead Consultants here at Mark Collins. With a range of foodservice and hospitality experience in NZ and the UK, Kerr has an amazing ability to drive businesses through people, while remaining results-focused.

As a pragmatic leader, Kerr listens intently to identify the critical issues within a business to quickly create achievable plans to resolve and conquer businesses at the core.

Allie Smithers

Product Developer

Allie is our food product development specialist. Delivering commercially viable menus that maximize sales mix potential, backed up by strategic planning. Our experts live and breathe the world of food and hospitality.

With a wealth of knowledge in emerging consumer and food trends, Allie can help you create the best menu, seasonal, on-trend dishes, designed to excite your customers and drive sales for your business. 

April Marshall

Business Administrator

April is the administration guru who is passionate about systems, workflows and keeping our business organised. April oversees our day-to-day activities to ensure our business processes and functions run smoothly and efficiently. 

April has a passion for people and helping others get the most of their experience here at Mark Collins. 

For larger consulting projects, we assemble a new team of specialists for each project is that it maintains a fresh mindset without the biases of long-standing teams. 

It also allows us to look for just the right skills and experience regardless of whether it’s someone that does numbers, food science, digital programming, hands on food and service, change management or customer experience

Today is the only day in the year to get things done.

Yesterday and tomorrow are no good at all, so get in touch and get your business humming.

Get in touch Today

We would be happy to hear from you and learn all about your business.

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