Background:
After many years in the food industry, Philippe found himself facing significant challenges that put the future of his business at risk. The need for external guidance became evident as he struggled to align his personal values with the business demands, especially in a constantly shifting market environment.

Goals:
The initial goal for coaching was to address internal conflicts and bring a structured approach to the business. Philippe sought ways to improve operations, enhance product quality, and manage the relationship with his business partner, all while staying true to his ethics and passion for quality.

Finding the Coach:
Philippe connected with Mark, a coach recommended by a friend in the industry. Marc’s approach aligned well with Philippe’s values, providing an objective perspective and tools to navigate the complexities of running a business.

How Coaching Helped:
Coaching introduced regular meetings that were crucial for establishing a structured and disciplined approach. Philippe implemented new processes and improved communication with his partner. The guidance helped him stay focused, reduce stress, and view challenges from a fresh perspective.

Experience and Key Transformations:
Through coaching, Philippe learned to balance his hands-on role with the need for structure and process. He improved his ability to respond calmly to market pressures and refined his business approach. The coaching also enhanced his working relationship with his partner, creating a clearer vision for the future. Tools like regular meetings and 90-day goals helped him achieve this progress.

Current Focus:
With coaching, Philippe has strengthened his operations, focusing on increasing turnover while maintaining product quality. They have increased their turnover by 40% in the last 12 months thanks to these efforts. His current focus is on sustainable growth, with an emphasis on aligning his business practices with his personal values.

Advice for Aspiring Entrepreneurs:
Philippe encourages other business owners to embrace coaching for the objectivity and clarity it offers. “Having a coach can be transformative—it brought discipline, structure, and communication to our business.”

Inspiring Thought:
Stay true to your vision, but don’t hesitate to seek external support when needed.