Kia ora, hospitality whānau!
I hope this message finds you well! 
Welcome to the October edition of our newsletter. As we enter the final quarter of the year, it’s a crucial time for reflection and strategic planning to ensure your hospitality business is well-positioned for success. In this issue, we’ll be sharing insights on our 30-Point Business Check, providing actionable strategies to optimize your operations, elevate customer experience, and enhance profitability.
We’ll also highlight free tools to streamline your business and offer expert advice on overcoming common hospitality challenges. Let’s dive in and ensure your business is ready to thrive in the months ahead.
Enjoy reading!
With warmest regards,
Mark Collins Team
FEEDBACK SECTION
What’s Your Biggest Hospitality Challenge?
Running a hospitality business isn’t easy, and we know every business faces its own unique hurdles. Whether you’re struggling with staffing, navigating the complexities of rising costs, or finding new ways to engage guests, we want to hear from you!
Tell us: What’s your biggest hospitality challenge right now?
Share your challenge with us by replying to this email or filling out this quick form. We’ll feature expert advice and solutions to tackle the top challenges in our next newsletter.
Don’t miss this opportunity to get tailored insights from Mark Collins Consultancy—let’s solve these challenges together!
FEATURE ARTICLE
30-Point Business Check: Ensure Your Business is Positioned for Success
If you ask ChatGPT for a “list of key management checks for a successful hospitality business,” you’ll likely get a different response each time. Not only is that the case, but you might also struggle with implementation, highlighting the gap between theory and reality. Having operated or coached hundreds of hospitality businesses and their operators, we aim to share our insights on how and why the best businesses succeed in this article.
Four Foundational Questions for Hospitality Success
Before diving into the specifics, it’s important to answer these foundational questions to establish a clear business direction.
1. What are you in business to achieve?
Write it down. If it takes longer than 5 minutes, you likely don’t know yet—so don’t rush it. Consider it carefully, and spend a day reflecting on it. It must be your truth…Read more
RESOURCE HIGHLIGHT
Free Tools for Hospitality Businesses
Running a hospitality business requires the right tools to streamline operations and improve efficiency. Here are some free tools that can help you optimize everything from cost management to guest engagement:
- Canva
For quick and easy marketing design, Canva’s free version offers customizable templates for social media posts, menus, flyers, and more. It’s perfect for creating eye-catching visuals without needing a professional designer.
34 Social Media Post Ideas for Food Businesses free Ebook
Struggling to find ideas for social media posts? Download this free ebook packed with 34 creative and practical post ideas to help boost your social media presence and drive engagement in the food service and hospitality industry.
- Flywheel Success Model
Transform your business with the Flywheel Success Model! This ebook provides a blueprint for building momentum and sustained success by focusing on customer satisfaction and operational excellence.
- Mailchimp
Stay connected with your guests through Mailchimp, a free email marketing platform. With their free plan, you can send up to 500 emails per month, complete with segmentation, automation, and analytics to help track your campaign performance.
These free tools and resources can help you streamline operations, enhance your marketing efforts, and ultimately boost profitability—all without added costs. Try them out and see how they can elevate your hospitality business!
FUN FACT
Halloween at The Roosevelt Hotel, Hollywood
Every Halloween, the iconic Roosevelt Hotel in Hollywood taps into its storied past and transforms into a haunted destination. Known for its rumored ghost sightings, including that of Marilyn Monroe, the hotel leans into the spooky season by offering “haunted” tours, themed parties, and ghost-hunting experiences for guests. They even create eerie, Halloween-themed cocktails at the hotel’s famous bars, such as “The Ghost of Hollywood,” drawing in thrill-seekers and ghost enthusiasts from all over.
This annual Halloween event has become a huge success, increasing bookings and drawing in locals and tourists alike who want a taste of Hollywood’s haunted history!
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