Improvements to our work and life are made because of many ordinary people taking some sort of “action”. When this feels important or is fun and exciting, it feels much easier for you to be engaged and part of it.

To master any discipline, it helps to have some understanding of what to expect.
We can break actions into three classifications: 1. Planned Action, 2. Reactive Action, 3. Inaction.

This allows us more opportunities to influence how we manage ourselves and our motivation to proactively influence control over our life and business.

Much of our daily actions are triggered by desire or need, and when they are fuelled by our emotions, we appear to become positively or negatively connected to what we are doing.

I believe it is this emotional connection that enhances some experiences over others and helps create a memory that we wish to re-experience. A positive memory feeds our desire to repeat the feeling, and when the action is repeated over and over, we are creating a habit and momentum. This is an essential process in creating the power and unstoppable force that was more than our original action. Once our actions have created momentum, we have created our first level of protection for when we have doubts and a minor setback. The more momentum we create, the stronger and faster our progress to impact in some way our circumstances.

All three types of action have a positive and negative benefits depending on how you use them:




Planned Action

When your plan is current and a living document

When your situation changes your plan is out of date

Reactive Action

Necessary to accommodate unforeseen events

When overused it leads to fatigue and poor execution.


Stop and consider before taking action

Uncertainty of what to do leads to procrastination

Mark Collins

Hospitality Business Coach
[email protected]