Become your own impatient customer and demand improvement TODAY!

fight_backHow does your product stand up without context- no branding, no packaging, normal use. Appearance alone? Then smell? Then taste alone? In each case you need to remove the bias of other information and therefore it is even worth using a different test group for each of the sensors.

Now do the same for your customer service? Check your website (make contact via your website and check how fast you are contacted). Phone yourself and see how it is answered (order something or make a booking)

Do not confuse OK with exceptional!
Do something/anything to improve what your customer experiences.

I recognise you are all very busy this time of the year and with respect to that you will only be receiving one blog from me each week until the end of January. Thanks for reading and supporting my blog and newsletters.
Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!

Mark Collins