6 Suggestions to make your Menu more exciting

  • Test your customer’s behavioral difference between words and descriptions. Try some new ones like: sucked, sprayed, mouthed, sniffed, swallowed, fumed, puffed, squashed, pressed OR try emotional themes sensitive, sensual, sensible.
  • Tell stories and develop how word association effects your customers attitude, taste and buying behavior.
  • Suggestion, and power words like revolution or erotic can be both exciting and scary for different people and can breath life into special menus.
  • Serve a customer a ringing phone and request they come to the kitchen, give them a special experience, share a secret tip and tell not to tell anyone.(they will- but is creates increased value)
  • Pictures can be powerful story telling tools- but really create some fascination and difference in the pictured dishes.
  • Surprises and unexpected positives are great, it really gives the customer something to talk to their friends about! (good fuel for word of mouth and social media)


Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
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Mark Collins