Simplify your business

What are you doing or making that is not proportionately contributing?
Review individual product sales? If it is not selling, then stop offering it.

As a minimum, look at the sales throughput of the lowest 20% performing, items you sell and ask the same questions of each item:

• Does this add value to my core customers?
• How can I increase that value.
• What is the down side to discontinuing this item.

If you only delete or change 10% of your products every year, your average product has a 10 year productive life which seems long in our fast changing world (10% most probably isn’t enough)

By deleting underperforming product lines regularly you will have the capacity and agility to try new ones and stay refreshed.

Let us know what you think...

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