Familiarity

Retail Image Of Grungy Vintage Closed Sign In Furniture Boutique Store

The problem is when you see your surroundings daily they become so familiar to you that you don’t see the detail.  In face, things like broken equipment, mess, unfinished projects and other negative stimulus become more acceptable, than the change required to finish and fix them.

Once this happens it seems we accept our business  as an extension of ourselves and don’t see it objectively anymore.

This is why with some assistance observing things from the outside we see things with a fresh set of eyes.  This can help you start to see things objectively once more.

Mark Collins
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