Anticipation…….

momentum

When momentum is consistent we develop an expectation which is both good and bad.
With predictability comes some vulnerability, think of this like a person putting all their effort in a tug of war. There is real vulnerability when the other team lets go of the rope.

Momentum in the economy is the same when it slows even a little bit there are always casualties so the key seems to be in your ability to adapt and adjust to different directional forces.

Mark Collins
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Big and small circles

c93adb4ba3d8ce3792c22237d7cb1cd4A small circle is a totally supportive and self centric community/group/cooperative. The people inside are very parochial, deriving strength from each other and strive to work together for the betterment of all. Everyone is expected to pull their weight and do their bit to help.

A big circle allows a lot of small circles to exist within and gains strength from the diversity of its makeup.

Mark Collins
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What is your perspective?

businessman-cleaning-dirty-and-grime-on-wall-with-handkerchief-to-reveal-beautiful-blue-sky

To know, carries the burden of responsibility and the chance to influence.

Not to know on the other hand carries no responsibility or influence but rather the burden of consequence.

Mark Collins
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Patterns

nature-pattern-photography-16Natures random patterns have a totally different tension and connection with the world they exist in when compared to the ordered and contrived expression of the human mind. I was at the Chicago art gallery garden where someone had tried to set out the green garden chairs to emulate nature.

It seems it is much harder to do than one might think.

Mark Collins

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Who do you serve best?

Consider the thousands of versions of our world as viewed by thousands of different individuals that are filtering out different things?

This could be the greatest tug of war to our collective consciousness. Our customers are all unique but groups of them have things in common and we refer to these as niches. Communicate who your niche market is and do everything you can to specialize in their needs.

This is substantially better than trying to please everyone.

4_059_restaurantsecrets_servingtray

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Understated verses over embellishment

jandalsvinylDoes our understated “kiwi style” risk under selling our story – Tourists that are conditioned to the over hype of the USA may think so.

United Airlines flight menu featured an over the top story of a chef with 30 years experience and his summarized resume as the world’s best, and the creator of their signature French stick with roast beef. It was at best every day and the over embellishment took away from it further.

I prefer our understated style but realise we shouldn’t confuse this with not telling our story.

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