Simplify your business

What are you doing or making that is not proportionately contributing?
Review individual product sales? If it is not selling, then stop offering it.

As a minimum, look at the sales throughput of the lowest 20% performing, items you sell and ask the same questions of each item:

  • Does this add value to my core customers?
  • How can I increase that value.
  • What is the down side to discontinuing this item.

simplify-your-buiness-ideasIf you only delete or change 10% of your products every year, your average product has a 10 year productive life which seems long in our fast changing world (10% most probably isn’t enough)

By deleting underperforming product lines regularly you will have the capacity and agility to try new ones and stay refreshed.

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Increase sales : 3 ways to be different and standout

This month is all about ideas to improve customer engagement.
Without people noticing your business, engaging with you and talking about their experience to others you can’t grow your business.

There is no reason for bland businesses, and uninspiring customer experiences: I was asked earlier this week by a customer, how they could be innovative when their their business is so reliant on process, to get their people doing things a certain way. “Innovation” is an openness to building NEW products and experiences, doing things NEW ways for the good of the customer and the business. Once identified these new ideas are coverted into a series of processes so everybody can be trained to establish the innovation in the business. Process allows people to work together to repeat something over and over at an expected cost, size and in a controlled timeframe. Which in turn allows you to create expectations and demand, manage customer experience, scale up and confidently invest. Most innovations need to partner process in some way to create benefits and consequential wealth but always be open to further innovation.

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  • We are used to working dogs, although not usually at the garage – imagine the talk!
  • Run a competition of coffee are for your customers once they have finished their coffee
  • A single golf hole at 4500 ft accessed by Over The Top helicopters and the Golf Warehouse, Queenstown.

webstory
Your business needs to tell a story, maybe like this! It gives your customers something to remember you by, a fun way to impart some information and a point of difference.

You may say I can’t afford this kind of stuff or I can’t do that? Bullshit! You can, you just have to want to and really find the right help!
Take a look on the web for some really affordable help. Using pictures, stories, animation, songs and jingles, searching for affordable artists can all be done using “fiverr.com”

Bring your sustainability values to life -customers under 35 really care!!!
An initiative like plastic eating mushroom research could be supported by any company wanting to give a bit more publicity to their sustainability values.
Plastic eating mushrooms that can then be eaten – Seriously Cool! Sponsor a PHD student to run their experiment and research in your workplace, show your customers, blog about it on social media and promote it on your website. This positions you as a market leader, innovative and future focused.

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You could be famous for something ridiculous or that you will never sell? This is a great example of the $10,000 bottle of wine idea! It will create fun and something to talk about.

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Les Probert, my business partner in Toho Tourism and Hospitality Consulting and myself are doing some great things with clients to re-establish their point of difference.

Get in touch today!

My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!
 
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Grow your belief for greater success

Scale your beliefsI was recently in Tekapo and had the opportunity to go on a night tour of the southern sky with Earth and Sky and the most incredible realization was the unimaginable scale of the universe and our insignificance.

Is our lack of being able to imagine scale, one of our biggest threats? We have all the tools and resources to succeed and prosper beyond our current ability to imagine.

Exponential breakthroughs come when we are ready to scale our beliefs.

Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!
 
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Is your mind “open for business”?

Open for Business

Do you think you are limited more by how little you know
or how open you are to what you don’t know?

Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!
 
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Do you make good decisions?

decisions

You are the boss and ask a group of your work colleagues for their thoughts on how to resolve a challenge the business is facing. Do you adopt the answer that is best for the business or are your decisions based on what is most convenient for you and within your comfort zone?

This question can also be asked of the decisions you make in other areas of your life – a clue could be to ask your self how open you are to personal growth?

Mark Collins

 

My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!
 
Never miss another update!

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