Know who your customer is!

know-your-customer-222x300Ask your staff to fill out the customer questionnaire on what they think you customers want, think they get, what are the best products etc and see how the answers compare when you then ask the same answers of your  customers.   The better the questions you ask the more succinctly people will answer.  People will usually answer two or three questions willingly, if it is easy!

Questions like, “Who is your ideal customer?”  Is it: Families/males/females/kids/teenagers/20-40/40-65/above 65? Survey 150 plus customers- Compare your findings and make the changes. It works!

But 99% of you will never do it without a business coach! Ring me and I will  show you why for free!

Identify the desired measurements and your commitment to action if this  bench mark isn’t achieved.  When coal miners take a canary down a mine shaft and the canary dies they don’t then rationalise this as “death because of  old age” They act decisively or they DIE.

Mark Collins
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Productivity Calculations

piechartReality dash board – Present your 4 or 5 key monthly indicators as a pie chart.
ie: Take your cost of food purchases and divide it by the number of customers. The same for labour hours, overheads etc.

It really is a simple entree into the magic of my 10% improvement matrix.

Present the dash board in the same format at the same intervals (weekly or monthly) and initially don’t worry if you don’t know what to do with the picture- just do it. – but if you still don’t know what action to take after three times of preparing this dashboard you need my help. I guarantee an excellent return on your investment!

Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!
 
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Buyers Emotion Sellers Emotion

Facts

reason-vs-emotionThe quality and delivery of your services and product is greatly increased when you create some sort of emotional staff engagement.

The marketing of your service and product is greatly increased when  you create some sort of emotional engagement between customer and  your product or brand.

The valuable measurement in each case will be the emotional energy and  then the conversion rate. IE. What energy/engagement is there and how does  that effect each sale.

Tip: really important to recognise their are two energies- company energy  (yours and your staffs) and customer energy (buying and non buying  customers). You need to create and develop both for great success, so get  started.

Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!
 
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Familiarity

Retail Image Of Grungy Vintage Closed Sign In Furniture Boutique Store

The problem is when you see your surroundings daily they become so familiar to you that you don’t see the detail.  In face, things like broken equipment, mess, unfinished projects and other negative stimulus become more acceptable, than the change required to finish and fix them.

Once this happens it seems we accept our business  as an extension of ourselves and don’t see it objectively anymore.

This is why with some assistance observing things from the outside we see things with a fresh set of eyes.  This can help you start to see things objectively once more.

Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!
 
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Why is it so hard to take advice?

Because we don’t all share the same emotional picture.

Make sure your advisers are respectful of why you do what you do!
Example: I say to my client that grows fresh vegetables, “You need to put the sales process ahead of everything else you do”. To someone, who just wants to nurture their plants and grow the best vegetables, that advice could be seriously challenging. Their brain knows that I am right but their pleasure comes from growing beautiful tasty vegetables and not dealing with people.

The challenge for all of us is to take the time to establish an understanding and respect for each other’s emotional links to their world.

emotional-understanding-480x270

When we have this we can communicate from a position of respect and trust, but that is not to say we shouldn’t be confrontational. With a shared emotional picture I should have said, “Recognising you are totally consumed by your involvement in growing the best possible vegetables, lets consider the best way to increase your sales”

Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!
 
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