Be Unique

Be unique, as talked about by Seth Godin, become the Purple Cow. If all your competition is trying to be “better” “cheaper” “bigger” pursue the only  space that is worth anything, be Unique!

umbrellas

Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
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Thinking and acting on your own thoughts

Business coaching Tastatur Finger

Whilst it is universally accepted that your performance will be substantially improved with a coach or a mentor, you shouldn’t stop thinking and acting on your own thoughts. I believe a good coach should provoke, motivate, empower, balance, compliment hold you accountable, bring new insights, broaden your thinking as well as create focus. You should hear the advice and ideas but not always listen after all it is your business and life!

Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!
 
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Open your mind to some new opportunities within your immediate reach

Some people have reported they don’t mange to read my newsletters so I have gone all out to make this a must read for everyone. Let me know what you think?

This month my letter to you is about opening your mind to some new opportunities within your immediate reach. Hopefully there is something here that really inspires you to get cracking and do something that creates a positive change and make your business stand out as a leader.

The first couple of articles are looking at the way technology is rapidly changing the way we do things and the way we receive services. The world market place has never had more innovation available to the small business owner. There is a massive opportunity to all of us is in the way we adapt and apply new technology to create style, efficiency, convenience and a dozen other highly sort after customer advantages.

3 D Printing

I have picked out two clips to demonstrate the amazing power of 3D printing and my prediction is that we will see a significant number of different 3D food mediums developed and in use by 2020. THIS WILL CHANGE THE STATUS QUO.

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This second clip is longer and if you only want to view the piece on food skip to 5.30min for a short insight with Prof Hod Sipson from Harvard University.

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No waiters

Whilst this is not appealing to me I have no doubt this is apart of a future we will be living more and more. I say this because in my observation anti sociable behavior is the norm for a growing number of people. At the very least this will become a new niche for some sit down restaurants but I can see huge similarities between this technology and the self check in when you fly Air NZ.

Imagine a Mac Donalds type operation with Air NZ type “self check-in” stations to self order your meals. How far away do you think this is?

No Cooks

This coupled with the 3D printing clip above is going to revolutionize the way food is prepared. With out wanting this to sound too scary this will indirectly effect every sector of the food industry over a relatively short time, less than 20 years. (including the equipment we will use in home and commercial kitchens.)

No Technology

Style, Can Do, 1+1 and Marketing Genius show that your employees can be incredibly creative and add to your business with out new technology. Sometimes we need to inspire our staff to get creative!

Look at these 4 X 60 second you tube clips and ask your self are you empowering your people to contribute their best? (Health and Safety concerns aside)

Style

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Cando

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1+1

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Marketing Genius

Check out this video & ask yourself;  “If your bar staff could do this would you be full every night?”

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My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!
 
Never miss another update!

Enter your details below, and receive our regular Newsletter DIRECT to your inbox!!

“Making Sure” has value!

Make sure your people are doing everything you are charging your client for.

wall-4I am having a block wall built at home at the moment and I engaged a block  laying company to do the work, unbeknown to me they employed a self  employed block layer (using a modern business model of aggregating). I took  about 2 months to excavate the previous wall and lay the footings and when  ready on the date predicted rang to say I was finished.

The aggregator had Firths deliver the blocks the very next day and the block  layer started the day after. It was only then that I found out the block layer  worked for himself and from that point I expected I would need to manage my expectations through him. But much to my surprise a couple of days later  I received a phone call from the aggregator who was ringing to check on my  satisfaction with the work thus far before he authorizing the blocks to be pumped fill of concrete and completion of stage one. He said he had been to  inspect the work and was extremely knowledgeable about the job and the quality  of workmanship. Highlighting that he had noticed a variation of alignment  where new met old due to the footpath not being straight. (I couldn’t see it even  when I looked) He said he would instruct the plasterer to straighten this by re- plastering the old wall out at no extra charge.

I felt I had just experienced exceptional service just because the guy actually  made sure he delivered on what he had agreed to and had delivered on his  standards not just accepted the standards of who was laying the blocks.

Many contract food and cleaning providers could gain valuable kudos by doing  this better.

Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!
 
Never miss another update!

Enter your details below, and receive our regular Newsletter DIRECT to your inbox!!