Reason and Purpose

reason
If you don’t know what your reason or purpose is that doesn’t necessarily  mean they don’t exist. However you are at risk to become a servant of  someone else’s reason and purpose.

Experience freedom and establish your  own reason and purpose, start by setting some goals.

Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
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July 2014

It is always frightening to pass the half way point of the calendar year and as seems to happen every year I have yet again caught myself saying, “where  has the last 6 months gone?” I hope you are making great progress with your  business goals for this year, if not, it’s time to make some changes and get some  help. If I can’t help you I am sure I can refer you to someone that can.

Social Media can truly be your best friend and your greatest enemy!

These two no/low budget videos were an amazing success, and produced huge  commercial results!

This first 60 second You Tube clip is an example of how to create something- fun,  outrageous, humorous, shareable, not perfect but a cheap way to market your  business on social media.

The Dollar Shave Club

This second video will give you a whole new respect for how important it is to  make your customers happy. Dave Carroll had difficulty with United Airlines  who damaged his treasured Taylor guitar($3500) during a flight. Dave spent  over 9 months trying to get Unitedto pay for damages caused by baggage  handlers to his custom Taylorguitar. During his final exchange with the United  customer relations manager, hestated that he was left with no choice other  than to create a musicvideo for youtube exposing their lack of cooperation. The  Manager responded: “Good luck with that one, pal.”So he posted a retaliatory  video on youtube. The videohas since received over 10 million hits. When  United Airlines finally attempted to deal with it Dave Carroll was rolling in  dozens of opportunities, had increased record sales and had received various offers, including one fromTaylor Guitars who sent him 2 new custom guitars inappreciation for the product recognition from the video that has ledto a sharp increase in their orders too.

United Breaks Guitars

Calori Counter Technology

Screen Shot 2014-07-25 at 3.24.45 pmThis is a fascinating possibility, as one of the many tools that give our customers more choices around how they decide what to buy and eat. The composition and authenticity of the foods we are making continues to become increasingly important and now is a prerequisite consideration in product development for all food producers.   Read more  >>

Do your people work together with such grace?

My last message this month is the amazing benefits a business gains when people work as one. Imagine if your business flowed as gracefully and in unison as the birds in the clip. There is room in every business to get our people working together better, this in turn means a better customer experience and increased sales opportunities. Give me a call for a chat, a couple of workshops can do wonders to kick start this change.

STARLINGS A SYMPHONY in working together for protection and success

My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!
 
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Spaces between

Mary Archibald my friend and art teacher often talks about negative spaces (these are the shapes formed between two objects ie the shape between your legs, under a bridge)

It is good to teach yourself, to see these spaces in business, as this is usually where the opportunities are. In these spaces you will find waste of all sorts, redundant equipment, underserviced customers, underperforming staff. These are all easy opportunities to improve your business and your profit.

Try this also when looking at time, particularly between diary appointments.

Contact me if you need help with this concept.

negativespace

Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!
 
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Measurement is not the goal

measurement

Most businesses operate POS “point of sale”, transaction and customer management software that they bought essentially to collect important business data and measure how well the business is performing.

The collection of measurements and data is a worthless, waste of time and effort unless you use it to improve your approach, processes and the behavior of your staff.

I suggest everyone adopts this 3 step approach:

  1. Have at least 3 key goals (no more than 7 until you are very experienced)that will make a difference to your business.
  2. Identify what measurements you can get from your operating systems to indicate your progress towards achieving your goals. This measurement should be taken at regular intervals daily, weekly or monthly and reviewed for change against the previous measurements
  3. Adjust your effort and approach to develop a trend improvement towards your goal.

 

Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!
 
Never miss another update!

Enter your details below, and receive our regular Newsletter DIRECT to your inbox!!

Become exceptionally desirable!

exceed-expectations2Ask yourself, “what do I know about my customer?”

Write down, what you know about your customers and customer groups,  needs, desires and wants.  Now ask your customer facing staff to add to the list. Validate the list. (if  you don’t know how ring me to discuss). The objective here is to identify the top twenty things that are important  to your customers and what you currently do to meet their expectation.

Identify one thing and improve it this week, next week pick another thing and so on, this is a continuous process. You will never stop doing this but you will become a lot more successful customers to purchase off.

Mark Collins
My Gift to you
Thinking Differently- over 100 idea starters

I have just released my first E book and for your interest I have gifted you the link to access your very own copy - pass it on to your friends!!!
Simply click on the image to access your copy now!
 
Never miss another update!

Enter your details below, and receive our regular Newsletter DIRECT to your inbox!!